Email Marketing

Email marketing is one of the most direct ways to reach your customers and we can help you do that.

EMAIL MARKETING SERVICES

QBTS is proud to offer our email marketing services to our clients and customers as another method for effectively reaching YOUR existing and prospective clients. Combined with a direct mailer or another printed piece, an email marketing campaign can dramatically boost your response.

Custom designed email campaign
Use of responsive design HTML templates for optimal viewing on all devices
HTML coded emails to link to websites or landing pages
Email contact list management
Social media integration
Sent message statistics and analytics

REVIEW OF MARKETING GOALS AND TARGETING

Our e-mail marketing team works together to understand your email marketing needs. We analyze your target audiences, look for missable opportunities in the previous stages, and develop strategies to achieve your desired goals.
Campaign strategy and planning: Our team of experts will work with you to create a comprehensive email marketing strategy that aligns with your business goals.

Top-Level Email Marketing Management Services

At QBTS, we’ll take care of your email marketing for you. We’ll manage your campaigns, and ensure that your email content is top-notch so users visit your site and purchase your products and services. Our email marketing management services include content creation and personalization, and we’ll help you choose the campaign package that fits your business needs and goals best.

EMAIL MARKETING BEST PRACTICES

As with any marketing or communication method, there are some “best practices” that follow – that is, guidelines that you should adhere to, if not be aware of, as you plan and execute (or have someone else execute for you) you email marketing campaign. We believe that this best practices are fairly standard across the industry and across multiple services and platforms.

Have a Plan

This goes without saying, however, you should know going into an email campaign what your intent is – what’s the goal of the campaign? Is your email marketing strategy optimized to reach your target audience? How will your success be measured?

Make your Subject Appealing

You only have 5 seconds to catch someone’s attention before scrolling past your message and your subject line had better be attractive and compelling. Why should they stop and read your message?

Strategic Sending

As a general rule, people open their email and read messages at certain times of the day. With a sea of email messages flowing into your inbox daily, be sure to send your messages at optimal times so that your messages doesn’t get lost.

Manage your Contacts

A huge part of email marketing is contact management – removing unsubscribes and people who are reporting your messages as spam, adding, removing and updating emails to reduce your bounce rate and most of all, making sure you have permission to use a customer’s email for your email marketing.

Test, Test and Test Some More

The importance of testing your email is obvious, however, one would be surprised at how many emails actually get generated that have broken links, missing images, and misspellings and grammar issues after they have been sent. Be diligent and get those things up front.

Don’t Ignore the Metrics

Last, once you’ve sent your message, don’t forget to review your metrics – sends, open rate, device open rate (desktop vs. mobile), bounces, spam and click throughs. These are all important to your email marketing and shouldn’t be ignored.

Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.

Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best email marketing companies and get smart with your digital marketing spending and online promotions.

QBTS offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.